The allure of a new watch is undeniable—a perfect fusion of heritage and forward-thinking design, untouched and ready for its story. Each piece represents the culmination of generations of master craftsmanship, waiting to become part of your personal legacy. Being the very first owner is a unique privilege, a blank slate for adventures and milestones yet to come. Just think, you'll be responsible for its very first scratch... no pressure!
Browse our collection of 42 premium timepieces
Santos-Dumont XL Calendar
W2020068
Defy El Primero 21 Ultrablue
97.9001.9004/81.R946
Defy Skyline Ceramic
49.9300.3620/21.I001
Fifty Fathoms Automatique
5015-12B40-98B
Yacht-Master 42 White Gold
226659
Promess Deep Diver
WATI0040-1342
Radiomir Otto Giorni
PAM01347
Aquatimer Automatic Blue
IW328801
Constellation Small Seconds Co-Axial Master Chronometer
131.13.34.20.02.001
Day-Date 40 Rose Gold x Eisenkiesel dial
228235
Pelagos FXD Alinghi Red Bull Racing Edition
25707KN
Tank Must De Cartier Extra-Large
WSTA0053
Ladies Bvlgari with Mother of Pearl & Diamonds dial
101895 BBL37WSPGL/12
Sport Collection Hi-Beat Diver Titanium
SBGH291
Bubble 47 Stop
082.310.20/0601 ST01
King Power Maradona II Limited edition in Rose Gold
716.OM.1129.RX.DMA12
Promess Deep Diver Titanium DLC
WATI0041-1342
Excalibur Automatic 42mm Small Seconds
RDDBEX0353
Seamaster Planet Ocean 600M Co-Axial Master Chronometer Orange
215.32.44.21.01.001
Heritage Monopusher Chronograph
119951
Divers Sixty-Five 42mm Black dial
01 733 7720 4054-07 5 21 26FC
Super Avenger B01 Chronograph 46
EB0148101C1E1
Gentleman Blazer Chronograph
P4309.SG.4000.2614
C-Type Plongeur
P4118.SNGN.3012