The Paul Picot brand was founded in 1976 by Mario Boiocchi. It may sound incredible to some that such a young company managed to find its niche in the very conservative world of luxury watches in a very short time. The development of Paul Picot falls during the crisis years in Swiss watchmaking – the period of heavy competition with Japanese and American manufacturers. Despite this, Mario Boiocchi created a company that focused on Haute Horlogerie and the preservation of the traditions of Swiss watchmaking art. At a time of development of electronic technologies in watchmaking, Mario Boiocchi focused on stylish watches, in the hearts of which beat the traditional for Swiss production automatic and manual movements of the highest quality. In later years, the collection was complemented by sports chronographs and diver's watches. From the very beginning, the Paul Picot brand performed very well in the Italian market, known for its flair for luxury and fashion, which allowed it to take a leading position there. In 1990, Paul Picot took a big step towards establishing the brand on the world markets by purchasing a watchmaking workshop in Le Noirmont, Jura region, in the heart of Swiss watchmaking. In the same year, the brand launched the Technicum – an automatic chronograph with a FLYBACK function, date, day of the week, and power reserve indicator – which is COSC certified, and the Fishire – a watch with a barrel-shaped case. In 1991, the Paul Picot chronograph was awarded the title "Watch of the Year." In 1992, the company came to be headed by the talented watchmaker Paul Picot, to whom the brand owes its development and position today.
Men's and women's wristwatches, which Paul Picot equips with precise movements, are characterized by various complex functions. The company strives to achieve perfection in every detail of its timepieces.
The brand's most famous models are the Technograph, C-Type Le Plongeur, C-Type Carre, Firshire Tonneau, the Atelier collection, and many others. The company's aspiration is to always take into account the individual desires of its clients who are looking for rare timepieces.
The timepieces from Paul Picot harmoniously combine the finest materials and well-chosen colors. The models are equipped with the most complex high-quality movements. Despite their high quality and original design, however, they are sold at relatively moderate prices compared to other similar brands.
The first words with which the Paul Picot C-Type Plongeur P4118.SNGN.3012 greets you are "Summer," "Freshness," and "Good Mood." This model is exactly what one would imagine as the perfect instrument for all summer sports—from surfing to drinking beer. The water resistance of 300m allows for diving, and the bright yellow elements and abundant luminescence ensure the dial's legibility even in the depths.
The black dial contrasts very well, but at the same time is complemented by the "waffle" yellow rubber strap and the embossed steel bezel.
The crown of the watch is proudly adorned with the brand's "PP" logo, which, along with all the other details on the watch, gives it a finished look.
Beneath the solid case back, in the heart of the watch, beats the automatic Caliber PP 1400 (behind this name hides the well-known Sellita SW 200) – a movement with a 38-hour power reserve, operating at 28,800 vibrations – excellently proven and accessible for maintenance.
