When the first Rolex Datejust was introduced in 1945 - the year of the brand's 40th anniversary, it made history as the first automatic waterproof certified chronometer with a date on the dial. The 'Cyclops' was added in 1955 to magnify the date display by two and a half times, thus making the indication more legible and clear, and this feature became one of the most recognizable features of Rolex altogether.
In 2018, Rolex introduced the new generation Rolex Datejust 31. This line of watches offers the characteristics of the original and emblematic Rolex Datejust in a more modern design and of course includes some innovations. One of the most significant differences is the movement - the Datejust 31 has the honor of carrying within it the new caliber 2236, which has an increased power reserve of 55 h, a seriously improved automatic winding system where the rotor is now on a ball bearing, and its efficiency is increased by 15%. As for the lubrication, the reversing wheels, as one of the problematic areas in terms of friction, have a Teflon coating! The new 2236 has 14 integrated patents and more than 90% new components, and furthermore, it is twice as precise as the official COSC chronometer. The other is the use of the Everose Rolesor alloy – this is the brand's designation for its watches that use the patented rose gold alloy, which was first used only on the Daytona.
For good reason, the Datejust is the brand's most popular and recognizable model after the cult Submariner – and the Datejust 31 allows this popularity to be presented in a contemporary interpretation and in a suitable size for the better part of humanity. The specific watch is in the superb and relatively hard-to-find combination – a pink dial (which Rolex calls Rose Pink dial) with 10 diamonds for hour markers, a rose gold bezel with 24 high-quality diamonds, and a Jubilee bracelet.
Indeed, the detail of this watch (as is the case, by the way, with all modern Rolexes I have had the opportunity to examine) is impressive. A detailed inspection reveals the jewel-like craftsmanship, and the overall impression is very aristocratic. Starting with the incredible dial (the watch presented features the so-called 'Rose Pink dial', used by Rolex on few models), moving on to the classic sapphire with the 'Cyclops' – in this case, the brand's highest grade of sapphire is used, which has allowed the overall height of the watch to be reduced compared to its predecessors. Of course, separate attention must be paid to the case and the bezel – an incredible combination of brushed highest-grade 904L steel with 18-karat rose gold (as you know, Rolex pays special attention to the steel used and for this purpose has its own foundries for the production of all its alloys). The bezel is of the 'smooth' type, but on the other hand is encrusted with 24 high-quality diamonds, which give it an incredible radiance – with them, the watch has a killer presence on your wrist, and the fact that the bezel is 18-karat gold further reinforces the overall impression! In this particular case, the new Rolex alloy is used – Everose – this is the name given to the brand's rose gold. And, of course, the bracelet – as can be expected from a Rolex, it is truly excellent... In this case, it is the new Jubilee bracelet with a solid 18-karat gold center link and the elegant 'president' type clasp.